Adidas enters the metaverse with a POAP
Probably nothing.
Critically this was for members only of the CONFIRMED adidas app.
Rewarding their loyalty. It’s the new flex indeed.
How about this for a manifesto. Humble but collaborative, bold and ambitious.
“If you’re already here, show us the way”
“We can’t wait to see what we do together”
What a rallying cry for everyone to get behind.
Your move, Nike.
