Playboy unveils "Rabbitars": will compete with OnlyFans in the Metaverse
Cardi B to be creative director
As part of its reinvention, the legendary adult entertainment firm will build a Playboy Mansion in the Metaverse, to compete with OnlyFans in the virtual world. This is what we know about Centerfold, the platform where Cardi B. will collaborate.
“In the metaverse or the virtual Playboy Mansion we can reach a worldwide audience, and we can do that by selling different levels of membership. I think today's consumers want a lifestyle, they want to have fun in their lives, especially after two years of being locked up in their homes, " Kohn told The Edge. In addition, he explained that "we are focused on building the digital Playboy Mansion."
"There is a lot of excitement surrounding the Playboy NFT opportunity and its ability to monetize its extensive library," said Keith Rosenbloom , a partner at the Cruiser Capital hedge fund in New York who owns shares in the company.
11,593 “Rabbitars” will be offered, paying homage to Playboy’s founding year 1953. Each 3D cartoon rabbit character is given unique traits including background color, fur, glasses, and props, with some rarer than others. The “Rabbitars” serve as modern keys to the Playboy Club, which grants exclusive access to member events, merchandise and artwork. going forward, the company has made it clear that it plans to continue to expand into the world of NFTs, blockchain and Web3.
