Welcome to ‘The New Flex’, the hub of information around the changing of brands, consumers and community, all adapting to the new flex 💪

What is ‘The New Flex’ ?

Virtual collectibles are the new status symbol, the new way to illustrate your tastes, style and signalling to a broader church (the internet), than those who can physically see the watch on your wrist, the car you drive or the trainers you wear.Why subscribe?

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